Knowledge Center

Not sure about facts, don’t worry we will keep you updated in our knowledge section across all digital touch points.

What are online notifications?

BPN (Browser Push Notification) :- It is the offsite engagement to analyze the operations done by the web users so to trigger them accordingly which increases the engagement of the web users/Students/Parents on the brand website.
In simple words it is the additional channel/way to grab attention of your potential students while they are NOT on your website!

90% of the users surf as anonymous users. Browser Push Notifications can be that ultimate cost-effective re-targeting machine which can help get relevant users back on your website to complete the desired action.

Web Messaging (On-site engagement): It is the onsite engagement used to trigger the actions of the web users who are actually on brand site so that we can engage and show some relevant information.
For example: – When the Student is on University website the notification we can triggered web message on the basis of user behavior and interest on website. Say if the student is on placement page we can show Highest package offered, on admission page we can showcase Scholarship test details, On faculty page showcase Experienced Faculty details with Time to live on particular page. Pop can come to screen when student has done the page browse activity for more than 30 seconds.
KPI’s Achieved for Web Messaging as a Channel
  • Reducing the Bounce Rates on the Website by 15-18% by using behaviour based onsite messaging. (ALL)
  • Onsite Messaging can help in collecting 16% to 18% more digital touch points of the entire traffic coming on your website or mobile app. (All Sectors)
  • Using Exit intent Retained 8% to 10% of the users dropping off from the landing page on the website
  • Increased overall application by 7% for Universities using onsite messaging.
Broadcasting Marketing Campaigns just based on your gut feeling is pre-historic, a Strategic Marketer would include Browser Push Notifications and Web Messages along with other channels of marketing.
Including BPN and Web message in your Cross Channel Marketing Campaigns.